Built around a simple idea: a premium hard juice that looks as good as the moments it's made for.
NECTR was created to bring together clean design, fruit-forward flavor, and an adventurous, elevated lifestyle. The goal is simple: make a drink that feels at home on the beach, at the course, on the boat, or wherever the day ends up.
Every part of the brand is designed to feel premium without feeling complicated — from the cream-and-gold can to the bright flavor lineup and the moments we build around it.
NECTR is built around a lighter, fruit-forward drinking experience with 4.5% ABV and a clean, simple presentation. Four flagship flavors lead the lineup: Strawberry, Pineapple, Mango, and Lime.
